GERALD CLARK has a released a new music video for his song, FIRE. Fire comes from his latest album, AfroBoer & The GoldenGoose, which was released November 2015.
“The song is about passion and fulfilling your purpose in life. If you don’t have the fire inside to follow through, it’s in vain.”
Fire was written by Gerald a long time ago and he has been developing the song over the years, playing with different musical ideas. One night he woke up, started playing this piece of music and hooked lyrics with it.
“The idea for Fire started off very simple. It was about the compassion I felt towards people in Transkei that has to give up their homes in that beautiful homeland and travel to the cities like Johannesburg and Cape Town to find work in order to support their families back home. It evolved to the motivation inside ourselves that no matter what your background is, to fulfill your dream and make a difference in life.”
The video was shot by Mark Chipps from Goosebumps Productions, and co-directed by Mark, Gerald and his manager, Melissa Fontini. In September 2015 Gerald traveled to Transkei to shoot the scenes from the video which features Ongx Mona on vocals. The rest was shot in Cape Town earlier this year.
For the Transkei shots, they stayed at Ongx Mona’s family’s ‘rondavel’ where he grew up as a kid. For the CT shots, Gerald got the whole band together that recorded on the album and found a venue in Paarden Island well known for film shoots. They invited people to a very intimate gathering where they all faced one another with people standing around them while they played.
“We were looking for those glances off excitement and interaction of a crowd that is captivated by music and its message. The music video is about two people with different backgrounds that share the same passion and fire for a similar dream and how they both follow their hearts to reach this destination amidst adversity.”
“In creating art, I feel that the artist will always be on a road to grow closer to convey a truthful story and the feelings that
coincides with the concept. A never ending road that will lead you victoriously to your end in this life but never reaching the destination created in your mind. But I feel good about where I am standing with this. Fans can look forward to great footage of Transkei and a heartfelt performance by the musicians. The shots are beautiful and the song honest and strong.”
